They build models that predict our actions,
and whoever has the best model wins.
His scrolling speed is slowing.
Nearing the end of his average session length.
Decreasing ad load.
Pull back on friends and family.
On the other side of the screen,
it's almost as if they had this avatar voodoo doll-like model of us.
All of the things we've ever done,
all the clicks we've ever made,
all the videos we've watched, all the likes,
that all gets brought back into building a more and more accurate model.
The model, once you have it,
you can predict the kinds of things that person does.
Right, let me just test.
I can predict what kind of videos will keep you watching.
I can predict what kinds of emotions tend to trigger you.
The most epic fails of the year.
-Perfect. That worked. -Following with another video.
-完美 有效果 -接着另一个视频
Beautiful. Let's squeeze in a sneaker ad before it starts.
漂亮 在它开始之前 我们插进去一个运动鞋广告
At a lot of technology companies, there's three main goals.
There's the engagement goal:
to drive up your usage, to keep you scrolling.
There's the growth goal:
to keep you coming back and inviting as many friends
and getting them to invite more friends.
And then there's the advertising goal:
to make sure that, as all that's happening,
we're making as much money as possible from advertising.
Each of these goals are powered by algorithms
whose job is to figure out what to show you
to keep those numbers going up.
We often talked about, at Facebook, this idea
of being able to just dial that as needed.
And, you know, we talked about having Mark have those dials.
"Hey, I want more users in Korea today."
"Let's dial up the ads a little bit."
"Dial up monetization, just slightly."
I mean, at all of these companies, there is that level of precision.
-Dude, how-I don't know how I didn't get carded.
-兄弟 怎么… -我不知道我怎么没有得到黄牌罚下
-That ref just, like, sucked or something. -You got literally all the way...
-That's Rebecca. Go talk to her. -I know who it is.
-那是瑞贝卡 去和她说话 -我知道那是谁
-Dude, yo, go talk to her. -I'm workin' on it.
-兄弟 去啊 去跟她说话 -我正在努力
His calendar says he's on a break right now. We should be live.
他的日历上说 他正在休假 我们应该实时操作
Want me to nudge him?
"Your friend Tyler just joined. Say hi with a wave."
-You're not... Go talk to her, dude. -
你都没有… 去和她说话 兄弟
Your friend Tyler just joined. Say hi with a wave.
New link! All right, we're on.
Follow that up with a post from User 079044238820, Rebecca.
Good idea. GPS coordinates indicate that they're in close proximity.
好主意 卫星定位坐标显示 他们距离很近
He's primed for an ad.
Sold! To Deep Fade hair wax.
We had 468 interested bidders. We sold Ben at 3.262 cents for an impression.
我们有468个感兴趣的竞标人 我们以3.262分卖给本 换来他的印象
We've created a world
in which online connection has become primary,
especially for younger generations.
And yet, in that world, any time two people connect,
the only way it's financed is through a sneaky third person
who's paying to manipulate those two people.
So, we've created an entire global generation of people
who are raised within a context where the very meaning of counication,
the very meaning of culture, is manipulation.
We've put deceit and sneakiness
at the absolute center of everything we do.
-Grab the... -Okay.
-Where's it help to hold it? -Great.
How does this come across on camera if I were to do, like, this move
-We can-Like that?
-其实 我们可以… -就这样？
-Do that again. -Exactly. Yeah.
-再来一次？ -没错 好
Yeah. No, it's probably not...
对 不是 可能不是…
I mean, this one is less...
Larissa's, like, actually freaking out over here.
I was, like, five years old when I learned how to do magic.
And I could fool adults, fully-grown adults with, like, PhDs.
Magicians were almost like the first neuroscientists
Like, they were the ones who first understood
how people's minds work.
They just, in real time, are testing lots and lots of stuff on people.
A magician understands something,
some part of your mind that we're not aware of.
That's what makes the illusion work.
Doctors, lawyers, people who know how to build 747s or nuclear missiles,
they don't know more about how their own mind is vulnerable.
That's a separate discipline.
And it's a discipline that applies to all human beings.
From that perspective, you can have a very different understanding