-No, she only uses it for recipes. -Right, and work.
她只用来找菜谱 -对 还有工作
-And workout videos. -And to check up on us.
And everyone else she's ever met in her entire life.
If you are scrolling through your social media feed
while you're watchin' us, you need to put the damn phone down and listen up
一边看着我们 你需要把你该死的手机放下 听好
'cause our next guest has written an incredible book
about how much it's wrecking our lives.
Please welcome author of
Ten Arguments for Deleting Your Social Media Accounts Right Now...
Companies like Google and Facebook are some of the wealthiest
and most successful of all time.
they have relatively few employees.
They just have this giant computer that rakes in money, right? ..
Now, what are they being paid for?
That's a really important question.
So, I've been an investor in technology for 35 years.
The first 50 years of Silicon Valley, the industry made products
sold 'em to customers. Nice, simple business.
For the last ten years, the biggest companies in Silicon Valley
have been in the business of selling their users.
It's a little even trite to say now,
but... because we don't pay for the products that we use,
advertisers pay for the products that we use.
Advertisers are the customers.
We're the thing being sold.
The classic saying is:
"If you're not paying for the product, then you are the product."
A lot of people think, you know, " well, Google's just a search box,
and Facebook's just a place to see what my friends are doing
and see their photos."
But what they don't realize is they're competing for your attention.
So, you know, Facebook, Snapchat, Twitter, Instagram, YouTube,
companies like this, their business model is to keep people engaged on the screen.
这种公司 他们的商业模式 是让人们的注意力持续吸引在屏幕上
Let's figure out how to get as much of this person's attention
as we possibly can.
How much time can we get you to spend?
How much of your life can we get you to give to us?
When you think about how some of these companies work,
it starts to make sense.
There are all these services on the Internet that we think of as free,
but they're not free. They're paid for by advertisers.
Why do advertisers pay those companies?
They pay in exchange for showing their ads to us.
We're the product. Our attention is the product being sold to advertisers.
我们是产品 我们的关注 就是卖给广告商的产品
That's a little too simplistic.
It's the gradual, slight, imperceptible change
in your own behavior and perception that is the product.
And that is the product. It's the only possible product.
There's nothing else on the table that could possibly be called the product.
这其中 没有任何东西 能再被称为产品了
That's the only thing there is for them to make money from.
Changing what you do,
how you think, who you are.
It's a gradual change. It's slight.
If you can go to somebody and you say, "Give me $10 million,
and I will change the world one percent in the direction you want it to change..."
It's the world! That can be incredible, and that's worth a lot of money.
This is what every business has always dreamt of:
to have a guarantee that if it places an ad, it will be successful.
That's their business. They sell certainty.
In order to be successful in that business,
you have to have great predictions.
Great predictions begin with one imperative:
you need a lot of data.
Many people call this surveillance capitalism,
capitalism profiting off of the infinite tracking
of everywhere everyone goes by large technology companies
whose business model is to make sure
that advertisers are as successful as possible.
This is a new kind of marketplace now.
It's a marketplace that never existed before.
And it's a marketplace that trades exclusively in human futures.
Just like there are markets that trade in pork belly futures or oil futures.
We now have markets that trade in human futures at scale,
and those markets have produced the trillions of dollars
that have made the Internet companies the richest companies
in the history of humanity.
What I want people to know is that everything they're doing online
is being watched, is being tracked, is being measured.
都被监控着 被追踪着 被评估着
Every single action you take is carefully monitored and recorded.
Exactly what image you stop and look at, for how long you look at it.
yeah, seriously, for how long you look at it.
是的 真的 看了多久都记录了
They know when people are lonely.
They know when people are depressed.
They know when people are looking at photos of your ex-romantic partners.
They know what you're doing late at night. They know the entire thing.
你深夜在做什么 他们知道 他们全都知道
Whether you're an introvert or an extrovert,
or what kind of neuroses you have, what your personality type is like.
They have more information about us
than has ever been imagined in human history.
It is unprecedented.
And so, all of this data that we're... that we're just pouring out all the time
is being fed into these systems that have almost no human supervision
and that are making better and better and better and better predictions
about what we're gonna do and... and who we are.
People have the misconception it's our data being sold.
很多人有一种误解 认为被卖掉的 是我们的数据
It's not in Facebook's business interest to give up the data.
What do they do with that data?